Beverly Hills has always set the bar for global luxury, but even here, the definition of luxury is evolving. Developers are responding to new priorities: sustainability, wellness, privacy, and design that integrates technology and lifestyle seamlessly. These trends reflect not just what's trending, but what today’s discerning buyers expect from a truly elevated home.
1. Wellness-Centered Design Takes Priority
Luxury in 2025 isn’t just about square footage—it’s about well-being. From infrared saunas to cold plunge pools, spa-inspired primary suites, and air purification systems, wellness features have become essential in new builds and high-end renovations. Beverly Hills developers are embracing this by designing homes around the concept of holistic living.
Homes in communities like Trousdale Estates and Beverly Hills Flats are seeing an increase in amenities like meditation rooms, massage suites, and full-scale gyms that rival private fitness clubs. Natural light, biophilic design elements, and organic materials like oak, travertine, and clay-based paint also contribute to the sense of calm and balance that luxury buyers are seeking.
2. Privacy Is the New Status Symbol
With more celebrities, executives, and international buyers relocating to Beverly Hills, privacy is now a driving factor in how estates are built. Developers are investing in long, gated driveways, motor courts, and strategic landscaping that shields properties from street view without sacrificing style.
Modern estates increasingly incorporate underground garages, dual gated access points, and elevated sightlines that provide both security and a sense of retreat. These design choices reflect a broader trend: in today’s market, true luxury means living in the spotlight while staying comfortably behind the scenes.
3. Elevated Smart Home Integration
Smart home tech has moved far beyond voice-activated lighting. The newest trends in luxury real estate development feature fully integrated systems that control everything from HVAC to art lighting and scent distribution, often with AI-driven customization.
Builders are partnering with high-end tech brands to deliver homes where temperature, music, privacy glass, security, and even aromatherapy are automated and easily managed through centralized apps. In neighborhoods like The Bird Streets and lower Benedict Canyon, homes are being designed with technology not just as a feature, but as a core part of the experience.
4. Sustainable Luxury with High-End Materials
Sustainability is no longer a fringe idea in luxury real estate—it’s become a mark of modern sophistication. LEED-certified estates and homes built with reclaimed wood, solar panels, and low-emission materials are gaining traction among Beverly Hills buyers, particularly younger ultra-high-net-worth individuals.
We're seeing a clear shift toward “eco-luxury,” where homes include geothermal heating, drought-tolerant landscaping, energy-efficient glass walls, and Tesla Powerwalls. These features are not only better for the environment—they also align with the value of long-term investment and future-forward living that today’s buyers are prioritizing.
5. Architectural Fusion and Global Design Influence
Beverly Hills has always been home to a range of architectural styles, but recent trends in luxury real estate development show a growing appetite for globally inspired design. Mediterranean villas are being updated with Japanese zen gardens, while modern glass estates integrate Moroccan tilework and Italian marble.
This fusion approach results in truly one-of-a-kind homes. Developers are working closely with international architects and designers to create properties that feel curated, not cookie-cutter. The result is a market filled with homes that are not only luxurious but also deeply personal in style and execution.
6. Ultra-Luxury Amenities That Rival Resorts
The demand for high-end amenities shows no signs of slowing in Beverly Hills. Think multi-car showrooms with rotating platforms, private cinemas with Dolby Atmos sound, wine cellars with sommelier-designed tasting areas, and even indoor basketball courts.
The most exclusive new builds also include resort-style features like zero-edge pools with underwater sound systems, wellness pavilions, and rooftop terraces with fire features and 360-degree views. These amenities aren’t just about indulgence—they’re about delivering a complete lifestyle without ever leaving the property.
7. Flexible Spaces for Work, Hosting, and Retreat
One of the more practical yet important trends in luxury real estate development is the shift toward multifunctional spaces. Buyers want floor plans that adapt to their changing needs. That means separate guest suites, double offices, studio-quality creative spaces, and even full secondary kitchens for staff or catering.
In Beverly Hills, many new luxury homes now include detached guest houses, convertible wellness studios, or “Zoom rooms” with acoustic treatment and professional lighting. These flexible additions reflect the way today’s buyers live and work—often managing multiple business interests and entertaining on a global scale.
Why These Trends Matter for Buyers and Sellers Alike
For buyers, understanding what defines “modern luxury” helps narrow the search to homes that truly fit their lifestyle and expectations. For sellers and developers, aligning with these trends means delivering homes that feel current, functional, and forward-thinking.
In Beverly Hills, where the market is always competitive and aesthetics matter, responding to these evolving expectations is essential. Whether it’s installing climate-conscious systems, upgrading tech integration, or reimagining underused rooms, staying ahead of these trends can directly impact a property’s desirability and value.
Explore the Latest Trends in Luxury Real Estate Development with The Umansky Team
Whether you're looking to invest in a new luxury build or sell an estate that reflects Beverly Hills' highest standards, working with a team that understands the local market is key. The Umansky Team brings unparalleled expertise, market insight, and a network of global luxury buyers to every transaction. Reach out today to discuss how these trends can guide your next real estate move in Beverly Hills.
*Header photo courtesy of The Umansky Team
*Header photo courtesy of The Umansky Team